Next Wave Dancers

Project Aim

Next Wave Dancers is a social media project that showcases the next generation of emerging dancers and builds a space where opportunities begin. The goal is to explore how cross-collaboration and strategic digital storytelling can improve dancer visibility and creative promotion in the entertainment industry.

“As a dancer myself, I know how hard it is to gain recognition without professional promotion. I want to be the person who connects creativity and marketing — helping dancers present themselves to the world and leave a name in the industry.” - Rui

concept

Platform: Instagram @nextwavedancers
By: @ruisocial_socialmediastudio

The Instagram account acts as a digital portfolio hub for emerging dancers — a place where they can:

Be introduced to casting directors and audiences.
Share professional visuals and visions.
Repost promotional materials to their own pages.

Being featured on this page becomes a mark of credibility and exposure — a bridge between artistic identity and digital presence.

Cross-Collaboration Campaign
Collaborate with one performer and one creative peer, such as a videographer, to create a short social media campaign testing whether cross-functional teamwork improves campaign quality and performer visibility. Conduct an interview with a dancer to clarify their vision and preferred presentation style, then develop a vision board that outlines the desired photos and dance video concepts to work with a photographer.
• Performer Spotlight
Create two promotional posts highlighting an emerging performer, one focused on technical skill (dance video) and the other on personal storytelling (about me/personal story) to test which approach is more effective in enhancing performer recognition.
• Curation & Branding
Developed the visual identity of @nextwavedancers, including color palette, typography, caption tone, and highlight cover design.